Block 12 · Missed Call Recovery · canonical demo

Coastline Plumbing

Every missed call → instant SMS in 1 second. Customer replies → Claude triages: emergency, quote request, or qualified lead. Auto-books or escalates without a human.

Live demo · try the triage agent Type a customer reply below. Claude reads it the same way it would in production.
Hi — this is Coastline Plumbing. Sorry we missed you. What can we help with?auto-sent · 2 sec after missed call

Last 30 days · canonical metrics

47 calls intercepted · $600 recovered (sample)

Missed → SMS
47
within 4 seconds
Replied
32
68% engagement
Auto-booked
21
no human required
Escalated
6
emergencies + complex

Recovery sample (last week)

(305) 555-0142 missed 7:42pm · SMS sent 7:42pm +$380
Yes — toilet overflowing in master bath. Need someone tonight.
→ Emergency triage → human at 7:44pm
(786) 555-0218 missed 12:18pm (lunch) · SMS sent 12:18pm +$220
Hot water heater making banging noise. Not urgent.
→ Auto-booked Wed 10am
(305) 555-0387 missed 6:55pm · SMS sent 6:55pm
Just asking about pricing for a re-pipe job.
→ Qualified lead → email digest tomorrow

How it works in production

  1. Twilio webhook. Any inbound call your business misses (busy / no answer / voicemail) fires a webhook in 1 second.
  2. Instant SMS. Friendly bilingual SMS from your business number: "Hi — saw I missed your call. What's going on?"
  3. Claude triage. Customer replies → classify (emergency / quote / general / spam) → auto-book via Cal.com, qualify into your CRM, or escalate to your phone.
  4. Daily digest. Every recovered call lands in your email each morning with the full SMS thread.

For sales

Block 12 is $750 setup · $250/mo. Highest-ROI block in the arsenal — HVAC / plumbers / contractors miss 40+ calls/month, each is $200-500 in deferred revenue. Pays back in week 1.

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